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How to plan a successful promotional campaign for your business

Business owners from all over the world acknowledge the need and the advantage of running a promotional campaign, even though the process demands time, patience and a well-established plan. The same people admit that while they strive for a successful result, they also live with the risk of failure, which can be disastrous for small […]

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The secret to successful product launch events

Millions of new products are launched every day, but only a select few manage to make an impact. Why do so many fail? Sometimes, it’s a matter of bad timing, low quality presentation or simply an unnecessary product. Other times, it’s because launching events aren’t organized properly and the people present don’t leave the venue […]

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