Critical questions to ask before hiring a digital marketing agency


You may have noticed that in present times, the majority of companies are stirring towards digital, because they have to achieve success and to reach a great number of customers in a tech-fueled world. If you use digital marketing, you will be able to hyper-target your audience, no matter the size of your business. For this, you have to collaborate with a company that has expertise, knowledge and moxie, because this is the only way it will offer your business the presence it needs in order to succeed. As a future client of a digital marketing agency Nigeria, you have to make sure that you communicate effectively with them, and state clearly and openly what you want. Also, you have to offer the agency responsive feedback, and trust them to make the right decisions to help build your brand.

The first question you should address to the digital marketing agency is “What KPIs will you measure?” In case you have no idea what this means, you should know that key performance indicators are the measurable indicators of a marketing campaign. The indicators will help you understand if the strategy you perform is effective, and if you have to improve it. If you work with a company that has experience in this domain, then they will know how to measure the indicators based on the specific requirements of your business. When you work with a company that offers SEO Service Nigeria, you have to ask them from the beginning what the indicators they will measure are, because you have to ensure that they are working towards achieving the KPIs, and not deviate from it. They have to check different web analytics for traffics, in order to see how many possible clients visit your site during and after the campaign. Also, it is important to check the traffic sources and the conversions, so as to determine whether the people who visit your site later become clients. In addition, other important indicators are the revenue per lead and the cost per lead. The ideal marketing agency will check every one of these indicators.

The next question you should ask the company is “How long have you been around?” You have to make sure that you collaborate with an experienced company, because the technology age offers numerous companies the possibility to sprout up, and if you want to get the best results, you should work with someone who has been around for some time, and understands the tendencies of the market. Ask them how they report their results, because it is important to measure the results. A digital marketing campaign is not so hard to track, and you have to see the reports on the results you should expect. If you run a large campaign, you should check the results monthly. Ask the agency to offer you a track of the overall growth, KPIs and milestones. Also, make sure you ask them “What results can I expect in six months?” The truth is, it is hard to estimate the results, and so if the company offers you a very optimistic response, they may have no idea what they are talking about.

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