It is no secret that buyers have to remember you in order to purchase from you. The reality is that consumers in general concentrate very little amount of time on something without becoming distracted. Therefore, small businesses need to send them reminders once in a while and inform them of their products and services. This is exactly the purpose of the marketing campaign: increasing the visibility of the company by drawing the attention of the consumer. Although businesses spend a lot of money on high PR campaigns including the design and promotion of an ad, there are other strategies to choose from. For instance, businesses should consider resorting to old-fashioned direct-mail marketing. Direct-mail marketing refers to sending offers and promotions to both costumers and consumers. Nevertheless, this type of marketing strategy is most effective for location-based businesses such as an Orange County car service. The strategy does not have the same results for companies that offer products and services consumable only in an online environment.
Even though many people are still reluctant when it comes to online promotions, the truth is that online campaigns do work. The only issue is that the response time depends according to the product and he quality of the offering. The main benefit of direct-mail marketing is that it targets the right persons. To put it differently, advertising companies usually compile a list of interested consumers, but only after having made a very careful selection. The reason why a list is a must is that certain segments of the population are more attracted by what you have to offer than others are. For example, men are mostly interested in offers and promotions coming from a car service. Women may not be so thrilled to receive such offers. The fact is that building a website does not necessarily ensure that a consumer will visit the online page. The ultimate focus is to increase both Internet and store traffic. The mission is achievable only by sending promotions to the right demographic segment, meaning women, seniors and maybe other businesses. On the other hand, by offering your customers individualized envelopes or grabbing designs will certainly make an impression. Another benefit is that this type of marketing campaign gives you the possibility to create individualized material. Whether by traditional mail or email, the marketing strategy allows you to address the consumer by name and enhance the purchasing experience.
The consumer does not desire only to get information from you, but also to engage in a relationship. By giving a discount, you offer the consumer the possibility to save money. If the product or service is both affordable and of superior quality, then the consumer is motivated to continue purchasing. Once a relationship of trust is established, then the customer will come back as well. Direct mail actually reaches segments of the population that an Orange County dentist would not normally be able to reach. To sum up, direct-mail advertising is one of the most efficient since it addresses customers directly and it is less expensive compared to PR campaigns.
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