Park Regis Kris Kin Hotel, Dubai Targets North & East European Markets at ITB Berlin


The Park Regis Kris Kin Hotel Dubai will be on show at ITB Berlin, the world’s largest travel trade show taking place between March 9 and 13 in Germany. The hotel will be joining other Dubai participants in a major marketing push in the North and East European region.

Celebrating 50 years in 2016, ITB Berlin will host around 10,000 exhibitors from more than 180 countries spread over 26 halls, with an expected total of more than 175,000 visitors – of which more than 100,000 are key travel trade contacts from Europe and often farther afield, according to Jane Frazer, Director of Sales & Marketing at the Park Regis Kris Kin who will spearhead the hotel’s sales campaign.

Dubai recorded 14.2 million visitors in 2015, an increase of 7.5 per cent over the previous year, but within those figures, there was a drop in both the key German and Russian markets.

However, Jane, said, “Both these countries remain in the top 10 source markets for Dubai, and we are seeking more opportunities in areas such as Eastern Europe as air links increase and visa procedures are simplified – which means it is as important as ever to cement contacts and contracts with the major tour operators and DMCs who are at ITB Berlin to seek out new opportunities.”

In addition, Jane said there was enormous potential to further develop the stopover market in Dubai as Emirates continued its worldwide growth, offering travellers the chance to enjoy a few days in the city in transit to their final destination.

“With a prime location in downtown Dubai offering easy access to the major tourist sites as well as business centres, the Park Regis Kris Kin Hotel Dubai has a strong sales appeal, combining international hotel standards with competitive rates,” she added.

About Park Regis Kris Kin Hotel Dubai

Park Regis Kris Kin Hotel Dubai is conveniently located opposite Burjuman Shopping Centre adjacent to the Dubai Metro few minutes’ drive from the airport and within easy reach of the city’s major leisure and business establishments. The 386-room 5-star hotel is the ideal address for both business and leisure travellers enjoying close proximity to Dubai Museum, Spice Souk, Gold Souk and Dubai World Trade Centre. It boasts a range of superb restaurants, a sports bar; rooftop pool, fitness centre, event facilities for up to 220 people and a business centre. Room amenities include free Wi-Fi, interactive TV system with 100+ channels, desk and mini-bar, tea- and coffee-making equipment, designer bathrooms and 24-hour room service.

For more information about the hotel visit:

For media contact:

Hina Bakht

Vice President

MPJ (Marketing Pro-Junction)

Mob: +971 50 6975146


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