Nowadays a huge amount of information is placed online, and alongside with it, appeared new techniques and software that analyse and extract it. Such a software technique is web scraping, which simulates human exploration of the World Wide Web. The software that does this either implements the low-level Hypertext Transfer Protocol or embeds a web browser. Its main goal is to automatically collect information from the World Wide Web. This process requires semantic understanding, text processing, artificial intelligence and a close interaction between human and computer. This technique is widely used by business owners that want to find new ways of increasing their profit and using the relevant marketing strategies.
Web scraping is important for successful businesses because it provides three categories of information: web content, web usage and web structure. This means that it extracts information from web pages, server logs, links between pages and people, and browser activity data. This helps companies having access to the needed data, because web scrapping services transform unstructured data into structured data. The direct result of this process is seen on the outcome of the businesses. Companies set up easy web scraping programs that have the purpose to provide reliable and efficient information for its users. These services make this process much easier. Because companies are the ones that focused their energy to implement such a program, they benefit from multiple advantages. The companies that want to have a close relation with their clients, have the opportunity to send notifications to their customers that include promotions, price changes, or the launching of a new product. When using web scraping, companies have the opportunity of comparing their product prices with the ones of the similar ones.
Web data extraction proves to be very useful when meteorologists want to monitor weather changes. The companies that use this type of information extraction have also other advantages alongside with the ones listed above. This process allows them to transform page contents according to their needs, and they can be sure that the data collected is reliable and accurate. They can retrieve the data from their websites, because this process can be used with both dynamic and static pages. Web data extraction is very valuable because it is able to recognize semantic annotation. The companies that need complicated data can get it by using web scraping, and this leads to minimising costs and more sales. Companies choose to use marketing intelligence because it helps them increase their profit through good business practices. The companies that use these services are the ones that practice online shipping, because they want to provide their clients information about services, terms of services and products. Other type of businesses that uses this service are stores, which supply their products online. This service helps them provide information about their services and products, but if it is a more complex store, then it helps them offer their clients details about their procedures and head offices. Web scraping proves to be a successful way of achieving success in many domains.
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