Ri Ritu Kumar Video Campaign for Fall Winter’ 15 Goes Live

Ritu Kumar has announced the launch of the new Ri Ritu Kumar video campaign for Fall Winter’15 titled the #BigBrightFamilyWedding. These look like trailers for a film which revolves around the wedding shenanigans of the women within the family.

With the stunning Sujan Singh Palace in Jaipur as the backdrop, the videos feature Pooja Mor (Recently created a sensation on international ramps in Paris & New York) as the blushing bride, Vidyun Singh (ace fashion choreographer) as the melodramatic mother of the bride, Simar Duggal (India’s earliest supermodels) as the doting mother of the groom, and Mariette Valsan (a bright new face on fashion ramps) as the young sister, the stories bring alive the vibrance and grandeur of a ‘Ritu Kumar’ style wedding.

There is a series of 3 films capturing the drama and emotions around each Wedding ceremony.

The hashtag for social media is #BigBrightFamilyWedding Or subscribe to Youtube channel. https://www.youtube.com/channel/UC8_BAI7tXJmUuO5nlfwqqAw

Mehendi Ceremony: https://www.youtube.com/watch?v=obVO4IGw2EA

Churra Ceremony: https://www.youtube.com/watch?v=fR-SsIfsvtA

Sangeet Ceremony: https://www.youtube.com/watch?v=IY5aOCumdWY

The Ritu Kumar boutique at BurJuman Centre in Dubai is stocked with all three lines from the brand namely Ri Ritu Kumar (Indian festive and occasion wear), Ritu Kumar (Classic ethnic wear) and Label Ritu Kumar (Global contemporary fashion clothing).

The Ritu Kumar store is located on Level 1 – 137B in BurJuman Centre.

Call 00971 – 4 352 8233

About Ritu Kumar

Ritu Kumar is one of India’s foremost designers credited with being the first one to have revived ancient Indian crafts interpreting them into contemporary vocabulary. Her unique understanding and innovative use of traditional designs has created a new classicism. She was awarded the Padma Shri Award 2013, the country’s fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 697 5146
Email: h.bakht@mpj-pr.com


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