Promotional staff is a must in every advertising campaign these days simply because they bring results. Even though at first many companies were sceptical about the results that these campaigns would have, experienced has showed us that they truly are effective. Here are the main 3 reasons why your company should hire events staff every time it wants to invest in a successful advertising campaign:
Increase overall sales
Many people are reluctant to try a new product because they don’t know how it works, they are already used to something else or they just don not see the price advantage. These are exactly the problems that promotional staff can eliminate. They will show customers how your products work, inform them about the qualities of that particular product as well as remind them of the entire range of products and services your company has to offer. Suddenly your brand will become visible in the sea of competitors and you will have a real chance to get a larger market share at the end of every campaign. Promotion girls or brand ambassadors increase the distribution of products as well as the customer satisfaction in relation to your brand.
You might think that hiring promotion girls will cost your company more than you bargained for, but in reality it is exactly the opposite. If you add the costs of paying for travel and accommodation expenses for your own staff to do experiential marketing campaigns across the country, you will see that it is much cheaper to hire professional who can easily be found anywhere in the UK and have them put your campaign into practice. In addition, even if you will probably have to invest a part of your budget into sampling, this is often more effective compared to other types of marketing or it can make everything else more successful. For instance, if you have a TV ad saying that your chocolate is made after a Swiss recipe and is absolutely delicious, by allowing people to actually taste the chocolate will reinforce your brand and increase sales.
Enhance brand and customer experience
By creating an engaging experience with the brand, customers will be more inclined to choose that particular brand over others. Most of our buying decisions are influenced either by the power of habit or by emotional reasons, without even realising it. So when events staff create a close relationship between your brand and potential customers, you can be certain that you will receive higher ratings and increase customer satisfaction. People will understand that your company cares enough about them to take the time and explain how your products work and allow them to sample something before they decide whether or not to buy it. Most of the times the results obtained are incredible, which is why these types of campaigns have increased in popularity over the past few years.
So the next time you still ponder about whether or not to hire events staff, remember everything you have to gain by doing so and start looking for a dedicated company.