HMH Puts Digital Technology at the Heart of Customer Experience

In a complicated and competitive digital marketplace, HMH – Hospitality Management Holdings continues to optimize and enhance its digital capability to provide travellers wider online and mobile access. Integrating compelling features and content such as fabulous new photographs, the group’s website provides guests with direct access to live rates and availability that in turn drivers better conversion rates thus increasing online revenues from direct bookings.

Laurent A. Voivenel, CEO of HMH, said, “Online engagement is essential for a more personalized and interactive guest experience. Our commitment to improve the way we connect with and serve our guests and hotels lies at the core of our innovation strategy. is the heart of our digital ecosystem. Launched in 2014, the multi-brand mobile-friendly reservation website, also available in Arabic, made bookings much faster and easier. Accessible worldwide anytime, anywhere, with both English and Arabic interface, across various distribution channels, it has significantly increased our penetration in key markets by reinforcing our online presence. Moving forward our strategy is to develop and optimize our digital platforms to drive high growth markets in order to unlock our full potential and maximize the top line”.

Laurent added, “Powered by Trust International, our booking channel is one of most advanced, efficient and user-friendly. The ultimate aim is to provide our guests an online service that is consistent with new consumer habits. Over 2 billion people currently have a smart phone and nearly 45% of travel searches are made from mobile phones. Therefore, mobile bookings are an essential aspect of our guest experience – be it before, during or after their stay”.

About HMH
Founded in 2003 in Dubai, HMH – Hospitality Management Holdings is a fully-integrated hotel management company that prides itself on being the first hotel chain in the Middle East to offer halal-friendly, alcohol-free safe environment. It provides hotel owners and developers a broad spectrum of comprehensive management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from budget to luxury. These include The Ajman Palace Hotel, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and ECOS Hotels. Through its dynamic operation and strategic expansion in the Middle East and North Africa, HMH has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. Its existing portfolio features superb properties located in some of the most desirable destinations across the MENA region, as well as a healthy pipeline of hotels under development.

For more information about HMH please visit

For media contact:
Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 697 5146

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